Before embarking on the Vitriol adventure in 2018, Martin was a consultant for Glutenberg to help them develop their market in Southern California. During his 3 years in California, he completed the Professional Brewing formation of the University of California in San Diego while writing for the Bières et plaisir journal distributed around the Québec province. He’s been in the craft beer industry for more than 15 years with Brasseurs RJ and numerous professional brewing collaborations under the name “L’Insulte”.
JF has an eclectic studies background: natural science, social science, art history, screenplay writing, litterature. He worked for a long time as a cook, then as a waiter, before beginning to invest in estate. He is passionate about craft beer for many years and has long been keeping an eye on the private import market in Québec province.He has traveled far and wide to discover beer cultures around the globe.
Coming back from a six-month-trip in England in 2011, Éric began to import stuff in Québec province: The best England brewery: The Kernel Brewery of London The tap takeover concept: the first in Québec with Micro du Lac-St-Jean on taps taking place at Broue Pub Brouhaha The #IPAday concept: again at Broue Pub Brouhaha on August 1st 2012, but what will be always remember is the 2013 edition where the bar exploded After two or three years slowing things down, he co-found Agence Vitriol with JF to do beer-related stuff again.